LICENSING NEWS

CHF Media Group partners with Carterbench for Pip! licensing

Published on: 25th September 2013

CHF Media Group has teamed up with Carterbench Product Development, in a joint venture that will oversee all aspects of licensing for its new pre-school series Pip!.piplisle300

The new company, CHF/Carterbench Licensing will bring together the talents of both organisations, and allow the creative team at Carterbench to work closely with the creators of Pip! giving input and advice to ensure every aspect of the programme can be made successfully into toys.

Simon Hall, managing director and head of production, commented: “We are delighted to form this partnership with Carterbench. They have an excellent heritage working with many of the world’s leading toy companies and their expertise will be invaluable in developing Pip!.”

Rob Kay, managing director of Carterbench, said: “We look forward to joining the team at CHF Entertainment who has such a rich and well respected heritage. Pip! has great appeal and I am happy to say that we have already had some initial discussions with a number of toy licensing companies and the series has been very well received, in particular the seaside location.”

CHF Entertainment also recently appointed Lisle International as the master agent worldwide for Pip!. Gayle Tarrant of Lisle International said: “The team at Lisle is both delighted and proud to be working on such a promising new property and with such a great team. It is our intention to build a prestigious long-term licensing programme with partners who can best understand, create and deliver pre-school product.”

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