Child Labor Free is working with London street artists to create a bold installation that will highlight the issue of child labour.
Child Labor Free started life in New Zealand on World Day Against Child Labour on 12th June 2015. A year on, and the social enterprise has certified eight local brands and announced a further 10. Now it is coming to Europe, with London as its first stop.
The street art, which aims to engage and motivate Londoners to say no to #allworknoplay, will be visible on Great Eastern Street in Shoreditch until 19th June.
Limited edition graffiti art t-shirts made by fair-trade and organic t-shirt business, Freeset, are available to buy at www.childlaborfree.com. Proceeds will fund the development of a Child Labor Free Foundation early learning centre in Kolkata, India.
Co-founder and director, Nikki Prendergast, commented: “We offer brands, retailers and companies in supply chains a tiered certification system, the Child Labor Free Mark. We give back to children, families and communities affected by child labour through the Child Labor Free foundation, and we believe that a wider consumer-led movement based on honesty, transparency and ethics is what will drive global change.”