Children’s Day spells success for Toys R Us Asia

Published on: 11th June 2019

Families and kids across China enjoyed experiential pop-ups, special promotions and exclusive toy ranges. 

Toys R Us Asia has announced record-breaking YOY sales growth of over 25% in China on the first weekend of June, as tens of thousands of customers took part in the retailer’s annual Children’s Day celebrations. Kids and families got to enjoy a significant increase in exclusive product ranges offered through Toys R Us China’s vast network of over 180 permanent stores and over 100 experiential pop-ups, set up specifically to celebrate Children’s Day.

Nicholas Green, managing director of Toys R Us China, said: “Toys R Us is the ultimate destination for kids of every age. Our top priority is to support families with fun and interactive shopping experiences so they can access the very best products for entertainment and learning. The recent record-breaking business results for Toys R Us China over the weekend of International Children’s Day is a strong sign that customer demand in this market is on the rise and is a testament to the company’s success and growth, both in the offline and eCommerce space. We plan to open over 50 new stores in China in 2019 alone, and we are confident that our offering to customers will only continue to strengthen.”

Andre Javes, president and CEO of Toys R Us Asia, commented: “In the coming year, Toys R Us Asia is planning to open over 65 stores across Greater China, Japan and South East Asia, to meet the growing demand for imaginative and educational play. We will be rolling out even more immersive experiences and inspiring content to showcase the infinite possibilities of toys – offering up the most relevant toy choices for every development stage of childhood.”

At the end of the previous fiscal year, Toys R Us Asia posted strong business results, as well as growth in its Star Card loyalty programme and several investments in new stores, store renovations, eCommerce and IT infrastructure.


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