NEWS

ChillFactor impresses Good Food Show goers

Published on: 27th June 2013

Character Options’ ChillFactor Squeeze Cup Slushy Maker was a hit at the Good Food Show Summer.Characterchillfactor300

A footfall of almost 90,000 attended the BBC’s combined Good Food Show Summer and Gardeners Show Live at Birmingham’s NEC last weekend. Visitors were given live demonstrations of the ChillFactor on its dedicated stand with three separate demo points. The team served more than ten thousand samples of fruit slush.

Jerry Healy, Character Options’ marketing director, commented: “In view of what is happening at retail we are revising what was a bullish forecast of over 500,000 sales this year, to somewhere approaching 750,000, and we are working hard to obtain enough stock to meet the demand. The ChillFactor Slushy Maker is without doubt one of this year’s hot toys and such was the positive reaction from the visitors of the Good Food Show that we have decided to demonstrate at the Winter Good Food Show, too. This attracts an even greater footfall and will be the perfect event to further increase the awareness for Christmas sales.”

Dryden Geary, marketing manager for Smyths Toys Superstores, added: “The ChillFactor is a revelation at retail, with stock snapped up as soon as it hits the shelves. Its simple concept and highly affordable price point has made it perfect for multiple purchases and has helped created a real buzz amongst our customers.”

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