UK shoppers are set to spend a total of £805m on Christmas Day this weekend, a 10.1% rise compared to the same day last year.
According to research from IMRG, consumers are predicted to outspend the 2015 figure of £728m, while Boxing Day this year will almost reach £1bn, with a forecast of £984m to be collectively spent online. Last year’s Boxing Day figures stood at £856m.
Despite this, both those days would still not reach the £1.23bn spent on Black Friday last month.
The spending forecast is based on online sales data from IMRG, and supported by online site traffic volume data from SimilarWeb.
“It might not seem an obvious fixture in the retail calendar, but Christmas Day has actually become a fairly significant online shopping day in the UK,” IMRG managing director Justin Opie said.
“Whereas gifts were traditionally physical items, many people now receive gift cards which they can instantly redeem on the day to download the kinds of items that have become highly virtual – games, music, in-play app upgrades. Many retailers will also have set their post-Christmas sales campaigns live on their sites by then, which are very easy to browse using the kinds of devices many people have access to – smartphones, tablets, etc – during a quiet digestive moment post-Christmas dinner perhaps.”