This comes as the YouGov survey of over 2,000 Britons also revealed that over half (54%) of parents of under 18s predict gadgets or computer games will feature heavily in their kids’ Christmas lists this year.
Despite the abundance of gadgets and video games on offer this year, demand for traditional gifts remains; 17% of parents online stated that presents like board games will feature on their kid’s letter to Santa.
With kids clamouring for any number of expensive presents, nearly half (47%) of parents responding could have already started worrying about the festive season, and unsurprisingly having to pay for Christmas is their number one (32%) concern. Further research commissioned by Ribena Plus Play found that a fifth (19%) of parents spent over £200 on gifts for their children last year.
Foye Pascoe, UK country manager from Hasbro, said: “Over half of the parents we surveyed are most looking forward to spending time with their family this Christmas. While online games are a part of daily life, a bit of face to face competition is a great way to bring people together during the holidays. The new Zynga games from Hasbro bring hugely popular digital game brands like Words With Friends and Draw Something to life and are sure to help create lasting family memories this holiday season.”