Running for eight weeks across March and April, the sponsorship will promote Tech Deck covering the CITV Breakfast 4-9 blocks across the week. Credits will air weekday mornings on CITV Channel.
Dave Murphy, CITV Breakfast account manager commented: “We are obviously delighted that Spin Master has come on board as a key kids sponsor for the fourth year running. Not only does this show the power of sponsorship in delivering brand awareness and sales for our advertisers, but also it’s a great positive for CITV Breakfast that we are again trusted to deliver the desired results for Spin Master.”
Stuart Picton, marketing manager at Spin Master adds: “we are thrilled to be partnering again with CiTV. Last year’s Tech Deck sponsorship was very successful and contributed to a great year for the brand with consumer sales up 12% – our 4th consecutive year of double digit sales growth (NPD). There is lots of new news on Tech Deck this year with the new Triple Set Combo Park and all new sticky trick tape boards and the sponsorship is an important part of our marketing plan in raising high levels of consumer awareness.”