LICENSING NEWS

Clangers partners with Diana Award for National Kindness Day

Published on: 28th March 2017

National Kindness Day takes place on Friday 31st March.
Clangers102

The event will remember Princess Diana and her values of kindness in the run up to the 20th anniversary of her death.

Created by The Diana Award charity, National Kindness Day encourages everyone to do something kind and aims to harness and inspire 20,000 tangible acts of kindness throughout 2017.

The Diana Award has launched a microsite to encourage the nation to get involved: www.diana-award.org.uk/kindnessday which includes a Clangers Kindness Activity Chart to help children learn about kindness with their families. A Clangers ‘Talking Kindness’ video asked UK children for their thoughts on kindness.

Tessy Ojo, CEO of The Diana Award, commented: “Diana, Princess of Wales is fondly remembered for her values of compassion, kindness and service to others. We are absolutely delighted to be partnering with the Clangers and are especially keen to reach out to pre-school children and instill the qualities of kindness right at the start of their lives.”

Jeremy Banks, CEO, Coolabi Group, added: “We’ve been campaigning for kindness with the Clangers since 2016, as kindness is an integral part of the Clangers’ lives. Partnering with National Kindness Day from The Diana Award was the natural next step as there’s a perfect synergy between Princess Diana’s values and Clangers, and everything National Kindness Day hopes to achieve.

RECENT ARTICLES

Friday Blog

Is everything OK…it’s the Friday Blog!

Character Options announces senior promotions

Baby born celebrates 30th birthday with over 20,000 children

Spielwarenmesse 2022 details precautions for a safe event

Hasbro progresses sustainability goals with Potato Head

Universal ramps up Jurassic World excitement with new short

Blackpool to welcome new Merlin Entertainments Peter Rabbit attraction

Sign up now for ‘Supply Chains, transportation and toys’ webinar

Toy Galaxy opens new Watford store and champions indies

Bachmann unveils latest winter launches