The event will remember Princess Diana and her values of kindness in the run up to the 20th anniversary of her death.
Created by The Diana Award charity, National Kindness Day encourages everyone to do something kind and aims to harness and inspire 20,000 tangible acts of kindness throughout 2017.
The Diana Award has launched a microsite to encourage the nation to get involved: www.diana-award.org.uk/kindnessday which includes a Clangers Kindness Activity Chart to help children learn about kindness with their families. A Clangers ‘Talking Kindness’ video asked UK children for their thoughts on kindness.
Tessy Ojo, CEO of The Diana Award, commented: “Diana, Princess of Wales is fondly remembered for her values of compassion, kindness and service to others. We are absolutely delighted to be partnering with the Clangers and are especially keen to reach out to pre-school children and instill the qualities of kindness right at the start of their lives.”
Jeremy Banks, CEO, Coolabi Group, added: “We’ve been campaigning for kindness with the Clangers since 2016, as kindness is an integral part of the Clangers’ lives. Partnering with National Kindness Day from The Diana Award was the natural next step as there’s a perfect synergy between Princess Diana’s values and Clangers, and everything National Kindness Day hopes to achieve.