LICENSING NEWS

Classic Media acquires Noddy

Published on: 8th March 2012

Classic Media has acquired the rights to Enid Blyton’s Noddy as part of Chorion’s sell-off of its key properties.

“Noddy is a brand with a wonderful heritage and we are pleased that we have found a good home for it with Classic Media,” says Mary Durkan, managing director, Chorion.

“This is a wonderful addition to our collection of family entertainment,” said Eric Ellenbogen, co-chief executive officer, Classic Media. “For more than 60 years, Noddy has helped bring the magic of toys to life and we’re going to keep passing that along to fans and new generations.”

Noddy remains one of the UK’s most beloved characters, and in France, where he is known as Oui-Oui, he is consistently ranked as one of the country’s top three pre-school properties.

The franchise has a vast programming library consisting of more than 250 episodes, and the latest series, Noddy in Toyland, is currently seen in more than 100 countries. Noddy has sold more than 250 million books worldwide.

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