Clementoni, based in Italy, has enjoyed 50 years of toy and game success across Europe and it is now ramping up its presence in the UK.
miPR will support key product launches across Clementoni’s Baby Clementoni, Art & Craft and Scientific Games ranges to support the brand’s increased retail listings and raise consumer awareness of the breadth and quality of Clementoni’s product range, which also includes various licensed products from Disney, Hello Kitty, Mike the Knight and Doc McStuffins.
The activity will begin with a comprehensive trade communications plan which will then develop into a full consumer media relations programme in the Summer.
Michele Marziliano, UK country manager, said: “Clementoni is a strong brand across Europe and we want to build momentum across the UK. Over the last year we have secured strong listings for our key products in Toys R Us, Smyths and Argos – we have now reached a point where we need to drive consumer awareness of our range and miPR is the right agency to get this job done.”
Kirsty Barr, managing director, miPR, added: “Clementoni has a great range of products that are renowned for their great quality, whilst still retaining a great price point. We think Baby Clementoni, including Disney Baby, will be a huge hit with parenting media and mummy bloggers and the Art & Craft and Scientific Games will offer great Christmas gift ideas for older children.”
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