Clementoni increases TV and cinema promotion investment each year across its STEM, Infant and Puzzles lines.
An early start on a Saturday morning saw the Entertainer Squad gain secret access to the Science Museum with a group of kids to explore the range of Mechanics Lab kits in their natural environment. The video went out across Facebook and You Tube, achieving over 50,000 views.
In the lead up to Christmas, Clementoni has a dedicated Christmas Window at the Science Museum, showcasing the full range of product available to buy within the museum. The display depicts each of the Clementoni robots as Santa’s Robot Helpers, a theme which is carried through to the website.
Working with UKMums.tv, Clementoni took over the website for two weeks with homepage and graphics focusing on key product lines, dedicated STEM based content, 15 blogger reviews and ‘mums love’ pieces, competitions, newsletter inclusion and social media exposure which led to over 1.6m impressions.
During the key half term week, Clementoni placed week-long demonstrators at Hamleys and the Science Museum where children could get up close and hands on with Mind Designer – the voice recognition robot. In addition, both Mind Designer and Robomaker – the 250-component construction and programming kit – featured in a week-long takeover for Fun Kids Radio which included on air, online and newsletter and social media activity. This resulted in total on air impacts of over 4.5m.
Shahbaz Khan of Clementoni commented: “We are thrilled by the positive impact the marketing efforts have had. We wanted to do something different this year that supported our retailers in other areas to complement our TV investment, so we created a plan that offered variety, creativity and engagement.”