Two Party Delights stores have opened, one in Manchester and one in Romford, as the retailer seeks to diversify.
According to Retail Week, the venture is in partnership with Amscan, and aims to position Clintons as an expert in the party market. The stores will stock party accessories, tableware and fancy dress items. The newly-opened stores are said to be trading well so far, and Clintons will be exploring the possibility of further retail openings this year, as part of the company’s ongoing store portfolio review. Specialist party shop-in-shops have also been installed in two Clinton stores.
Tim Fairs, Clinton’s vice chairman of e-commerce, commented: “Not many people do party well on the high street. The supermarkets take a decent share, but in terms of a specialist dedicated party retailer, it’s a massive oppportunity for us.”