LICENSING NEWS

Cloudbabies signs new publishing partners

Published on: 4th February 2013

Three new publishing partners for Cloudbabies will see the launch of magazine and games apps, and an annual.

Hoho Rights, the commercial arm of kids production company Hoho Entertainment, has announced new publishing partners for its pre-school property.

The deals add to a busy start to the year on the publishing front for the CBeebies show with the release in early February of the first books from Penguin under the Ladybird imprint. The books follow the Autumn toy launch from Vivid which included Cloudbabies plush, puzzles, figurines, and a Cloudyhouse Playset.

In an extension of its existing partnership with Immediate Media Company, Hoho has now agreed a further licence with the publisher to create a magazine app, bringing the paper-based magazine content to the digital market. Cloudbabies has featured in CBeebies Weekly magazine since launch and a dedicated Cloudbabies ‘Special’ is planned in Spring.

A further app licence has been secured with Studio Liddell, the studio behind the animation of the show. Inspired by the Cloudbabies’ characteristics and drawing on some key themes from the show, the app will focus on games and music.

In addition to the published format offering from Penguin, Hoho Rights has teamed up with Century Books to publish a Cloudbabies annual, due for release this Autumn.

Helen Howells, joint MD of Hoho Entertainment, said: “Building on the huge success of Cloudbabies on CBeebies, we’re thrilled to announce these new deals. Apps are a great way for our young audience to interact with Baba Pink, Baba Blue, Baba Yellow, Baba Green and their friends. It’s especially pleasing to be working on an app with Studio Liddell as they are so immersed in the brand and we think that the annual will be a lovely addition to our other published formats.”

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