HoHo Rights has secured a deal with Picturehouse Cinemas for Toddler Time sessions.
Hoho Rights, the commercial arm of kids production company Hoho Entertainment, has announced a deal which will see its pre-school animation Cloudbabies screened in special Toddler Time sessions in 33 Picturehouse Cinemas across the country from January to March 2017.
The animated series, which launched on CBeebies, will be screened in the cinema chain’s weekly 35-40 minute programme of early years content. It will feature alongside other films and shorts in the sessions.
Helen Howells, joint managing director at Hoho Rights, said: “We are very pleased to be linking up with Picturehouse Cinemas, who are doing wonderful work in encouraging the youngest of children to come and enjoy the cinema experience. Cloudbabies is a wonderfully imaginative and colourful property, and we hope toddlers will be mesmerised when they see it on the big screen.”