NEWS

Comeback kids patch-up Harrods

Published on: 24th July 2012

The Cabbage Patch Kids worked up a storm at the launch of Harrods’ new Toy Kingdom.

This summer will see the revival of the 80s toy phenomenon as a whole new generation of Cabbage Patch Kids are born. Officially launched at the weekend at Harrods’ new multi-sensory toy zone, people queued around the clock to be the first to try and get their hands on the latest crop of kids.

A dedicated ‘birthing centre’ within the Toy Kingdom saw Cabbage Patch babies hand delivered by a ‘Licensed Patch Nurse’, and then immediately put up for adoption for children lucky enough to get a front-row seat. Emerging from a giant mound of Cabbage leaves, babies sprouted up from the ground before being wrapped in blankets and given individual names by boys and girls in the audience, along with their very own one-of-a-kind birthing certificate.

Ken Goodisson, marketing manager for Jakks Pacific, said: “If the crowds seen at Harrods yesterday are anything to go by we expect Cabbage Kids to generate that same craze we saw in the 80s. It was great to see so much nostalgia for the brand from parents, and it is this retro feel we believe will once again see Cabbage Patch Kids sell out for Christmas 2012.”

Newly styled for the 21st century, the latest collection of dolls sport an updated, fashion-forward array of clothes, accessories and interactive features, while still embracing the uniqueness and cute appeal that the older generation remember and love.

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