Consumer coverage for Rainbow Toy Awards 2013

Published on: 11th February 2013

The Rainbow Toy Awards for Excellence 2013 are now open for entry; any new product launches for 2013 are eligible to be entered.

Now in their fifth year, the Award winners and highly commended are featured in the live online ceremony as well as in various consumer publications, with another double page spread planned in the Mum’s Survival Guide Autumn 2013 issue, just in time for Christmas buying.

Using accredited Toy Testers, the awards are chosen by the children themselves, making the award logo a credible piece of marketing for any company to use.

Peter Dawson, Awards managing director, commented: “We enjoy seeing which toys children really prefer and the fact both new companies and large established toy industry names all compete for winning each category on an equal footing.”

Rainbow 360 Media has joined the Awards team this year and has helped design a new website for them; the organisers have purposefully chosen to keep the blog-style format.

Helen Davis from Rainbow 360 Media said: “During discussions on the planned new site, we all agreed that parents, and in particular mums, preferred the blog-style arrangement, allowing them to gain the information they required and even comment on each product in a format they are at ease with. We felt the site with this familiar feel is much more powerful than a potentially off putting full corporate offering.”

Peter added: “With the new website now live and securing the pre-Christmas coverage in consumer publications, plus of course our links with bloggers, the Rainbow Toy Awards 2013 look set to be the best ever.”

To see the new site, down load an entry form or for more information, please visit, or email Peter at

If you would like to receive the latest toy trade news straight to your inbox, please click here to subscribe; you can also follow Toy World on Twitter and Facebook.


Maxi Toys acquired by King Jouet

Rubies and Bristol Novelty to merge

DreamToys transitions to digital event

Intu Trafford Centre up for auction

Basic Fun’s Pound Puppies partner with Dogs Trust

The London Toy Company teams up with Wow! Stuff for new release

New York Comic Con

New York Comic Con moves to virtual event


Asmodee set to launch virtual AsmoFair

Exclusive: NPD looks at the UK toy market in recent months

Be part of the October Licensing Special issue of Toy World