Now in their fifth year, the Award winners and highly commended are featured in the live online ceremony as well as in various consumer publications, with another double page spread planned in the Mum’s Survival Guide Autumn 2013 issue, just in time for Christmas buying.
Using accredited Toy Testers, the awards are chosen by the children themselves, making the award logo a credible piece of marketing for any company to use.
Peter Dawson, Awards managing director, commented: “We enjoy seeing which toys children really prefer and the fact both new companies and large established toy industry names all compete for winning each category on an equal footing.”
Rainbow 360 Media has joined the Awards team this year and has helped design a new website for them; the organisers have purposefully chosen to keep the blog-style format.
Helen Davis from Rainbow 360 Media said: “During discussions on the planned new site, we all agreed that parents, and in particular mums, preferred the blog-style arrangement, allowing them to gain the information they required and even comment on each product in a format they are at ease with. We felt the site with this familiar feel is much more powerful than a potentially off putting full corporate offering.”
Peter added: “With the new website now live and securing the pre-Christmas coverage in consumer publications, plus of course our links with bloggers, the Rainbow Toy Awards 2013 look set to be the best ever.”