LICENSING NEWS

Coolabi and Animoca Brands partner for new Beast Quest mobile game

Published on: 9th May 2018

The brand new Beast Quest mobile game will be developed using the game engine from the hugely successful Crazy Defense Heroes.

The launch of the Crazy Defense Heroes mobile game earlier this year has generated $2m in its first quarter on iOS alone. Following initial success in China, the game has recently launched in the Americas and Europe with the Middle East soon to follow.

Animoca Brands and Coolabi will partner on the production and distribution of the game, which will bring the playstyle and technology of Animoca Brands’ highly successful tower defence and collectible card fantasy mobile games Crazy Kings and Crazy Defense Heroes together with the stories and characters from the Beast Quest brand.

Beast Quest is the best-selling series children’s fantasy book series, particularly popular with boys aged seven years and older. It is produced by Working Partners Limited, a Coolabi Group company, and includes 120 titles, has been translated into over 30 languages and sold over 18m books to date.

Yat Siu, co-founder and director of Animoca Brands, commented: “We are thrilled by the opportunity to work on a powerfully appealing brand like Beast Quest, and we look forward to bringing the fun and challenging gameplay of the Crazy Kings franchise to a wider audience. We will work closely with Coolabi to develop an engaging mobile game for all the loyal fans of Beast Quest around the world.”

Jeremy Banks, Chief Executive of Coolabi Group, added: “Coolabi is relishing the opportunity to work alongside the team at Animoca Brands. The Crazy Kings franchise is already proving its success in the mobile game market, and Coolabi is excited to merge the rich storytelling and compelling characters from the Beast Quest universe to create the next thrilling iteration for game players globally.”

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