In this newly created position, Valerie will report to CEO Jeremy Banks and will be responsible for the commercial exploitation of Coolabi’s key brands and growing portfolio of properties including Poppy Cat, Purple Ronnie and Scarlett & Crimson.
Valerie joins Coolabi with a wealth of industry experience across a range of entertainment brands. Most recently she was commercial director at Champan Entertainment, looking after properties including Fifi and The Flowertots and Raa Raa the Noisy Lion. Prior to that she held positions as senior commercial manager at Celador looking after a variety of brands including Who Wants to be a Millionaire? and You Are What You Eat, and she was also VP Licensing at Gullane Entertainment where she looked after the international development of Thomas the Tank Engine.
Following the MBO last year, Coolabi’s activity has grown considerably across its licensing and production divisions, with the rest of 2012 and 2013 promising to be the company’s busiest time yet.
Commenting on Valerie’s appointment, Jeremy Banks, chief executive at Coolabi, said: “Val has an impressive track record in working on major international brands and she is going to be a great asset to Coolabi. We are delighted to have secured someone of her calibre as we continue to grow our portfolio and gear up for increased commercial activity both in the UK and worldwide.”