LICENSING NEWS

Coolabi Group expands Beast Quest

Published on: 17th June 2016

The brand is growing with a European expansion and sponsorship deals.

coolabi480Coolabi Group is bolstering its Beast Quest brand with a live gaming sponsorship deal and a move further into the European consumer products market.

Germany is one of the top three publishing markets for the Beast Quest book series, where it is published by Loewe. Gorian Consumer Products has been appointed to represent Beast Quest licensing in Germany, Switzerland, Austria and Benelux. It joins MJA in France and Maurizio Distefano’s Evolution of Licensing in Italy, both appointed earlier this year.

Markus Pottgiesser, managing director at Gorian Consumer Products, commented: “With Beast Quest, we’re excited to have the opportunity to represent a unique fantasy theme with huge potential. Based on the brand’s strengths in publishing and app gaming, Gorian has the perfect foundation to build and develop a promising consumer products programme to boost this unique brand and take it to the next level in the key European markets.”

The Beast Quest gaming app, produced by Coolabi Group and Miniclip, now has 6.5 million downloads to date and the brand’s Pop Jam UK channel hit 10,000 followers after only one month.

Beast Quest is one of the main sponsors of gaming event Legends of Gaming Live 2016, taking place in London from 10th to 11th September.

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