LICENSING NEWS

Coolabi Group launches Beast Quest console game

Published on: 14th March 2018

Coolabi Group and Maximum Games will launch Beast Quest, the new action-adventure game, in the UK on Friday 16th March.

The console game, which launched on Tuesday 13th March in the US, will launch across the UK and Europe at major retailers and digitally on the PlayStation4 system, Xbox One, and PC.

Developed by Torus Games, and based on the hit book series by Adam Blade, the action-adventure game is the first console game to come out of the hit Beast Quest franchise. The game, which contains a rich, progressive storyline, vibrant settings, and an excess of compelling challenges, is the tent-pole product release for the brand in 2018.

To support the release, Coolabi has invested in three weeks of television advertising in the UK which will run from 16th March on popular TV channels such as Disney Channel, Nickelodeon, CITV, and Cartoon Network.

Maximum Games is funding a significant video advertising campaign with SuperAwesome, one of the largest kid’s digital marketplaces in the world which reaches over 300m kids per month across mobile, web and online video.

The Beast Quest franchise has so far released over 120 books to date and sold more than 18m copies globally. Last year, the book series celebrated its 10th Anniversary and Working Partners, a Coolabi company and the UK’s leading creator of series fiction for children, announced a new deal in 2016 with Orchard Books to continue publishing through to 2026.

The new console game product release follows the incredible success of the Beast Quest gaming app, co-produced by Coolabi and Miniclip, which was launched in 2015 and has more than 10m downloads to date.

 

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