Apparel specialist Fashion UK will design and distribute a daywear and nightwear collection, while Scribble Down will develop and distribute transfer packs for the fantasy franchise targeting 7-10-year-old boys and girls.
Scribble Down has inked a two-year deal with Coolabi, which will see product available from November this year. Peter Hendrickx, managing director, Scribble Down, said: “Beast Quest has extremely strong imagery which will make ideal transfer packs for presents, party bags or for long journeys. Fans will really enjoy entering the world of Beast Quest in this way and it is a perfect pocket money purchase.”
The hit adventure book series is coming to life in the digital world through a co-creation with Miniclip and Coolabi, with mobile games launching this Winter. Winning Moves UK has come on board and will launch a collection of Top Trumps cards in January 2015.
Beast Quest is published in the UK by Orchard Books and owned by Working Partners, part of the Coolabi Group. It has over 100 books published to date, and is translated into more than 30 languages. Over 13.5m copies of Beast Quest adventures have been sold worldwide.
SkyJack Publishing and Pedigree Books will both be printing Beast Quest-themed publications, including three magazines and an annual respectively. New books Orchard Books will launch later this year and throughout 2015.
Valerie Fry, Director of Sales at Coolabi comments: “Beast Quest is a hot property right now. Momentum is really growing for the brand, and we look forward to more positive feedback at BLE this year. We are very excited to launch both an apparel collection and transfer packs for Beast Quest. Watch this space as there is a lot more to come from this fantasy franchise.”