Demi will oversee all product design and development working alongside creative director Linda Pooley. Demi has extensive experience having worked on a number of award-winning properties throughout her licensing career. She most recently ran the Creative Services team at Zodiak Rights for over five years working on brands including Waybuloo, Mister Maker and Tickety Toc. Prior to this Demi held creative positions at BBC Worldwide, launching to market In the Night Garden and began her career at ITV working across a broad portfolio of brands.
“Demi brings with her a wealth of industry experience, and we are thrilled to have such a well-regarded and enthusiastic individual join the team,” said Linda Pooley.
If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.