The consumer campaign comes at the end of the company’s 60th anniversary year.
Visitors to the Corgi website have been asked to nominate their favourite Corgi model from the 60 years of the brand’s history, with the most popular 20 to be published in mid-November. Online voting will then open via the website, email, Twitter and Facebook to produce a final Ultimate Top 10 to be published at the end of December in the Die-cast Diaries blog on the website.
Junior brand manager for Corgi, Montana Hoeren, commented: “During our 60th anniversary celebrations we’ve repeatedly heard about the affection that our customers have for the Corgi brand, so to ask our fans to vote for their top 10 favourite Corgi models seemed like a great way to round off our 60th year. And by the way, my favourite is definitely the Yellow Submarine!”
A gallery of selected classic Corgi models from the past 60 years is currently being displayed on the website, which will be extended to include collectors’ images of their favourite models as nominations for The Ultimate Corgi Top 10 are received.
Further information can be found at www.corgi.co.uk/ultimate10.