Corgi Toys reveals TV sponsorship campaign details

Published on: 28th October 2013

Corgi has announced two high-profile sponsorship campaigns on children’s TV channels; the campaigns will run from now until the New Year.Corg300

The campaign heralds the launch of the Eddie Stobart haulage depot packs, available now. The Pop sponsorship is currently aired from 8am to 4pm, Saturdays and Sundays on Pop TV (Freesat 603, Sky 616). Sponsorship of CiTVB (Freeview 72, Sky 621, Virgin 734, Freesat 602, ITV/CITV simulcast on weekends) is aired 6am to 9.25am, Saturdays and Sundays. View the adverts by clicking here.

Martyn Weaver, marketing manager, said: “Corgi Toys is an award-winning range that gets the Corgi brand back into the hands of young children. The range was developed to support repeat purchase at retailers, and we have been very pleased with our listings progress, and our sales growth. The sponsorship campaign supports our ongoing commitment to our heritage brands. It continues to be a pleasure to work with Eddie Stobart, and bring their iconic vehicles into a child’s toy box.”

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