The game, launched in October, has a ‘toys to life’ theme which allows kids to bring more than 30 real world toys to life.
The full licensing programme will launch in late 2012, and continue throughout 2013, spearheaded by global publishing partner Penguin’s series of books which will be available in the Autumn.
Ashley Maidy, head of licensing and partnerships at Activision Publishing, said: “CPLG is the perfect partner to build our Skylanders licensing business in Europe. We have a great deal of interest from all product categories and look forward to developing a robust programme that will allow consumers to further immerse themselves in the Skylanders franchise.”
Steve Manners, director of entertainment at CPLG, said: “We are very excited to be representing Skylanders Spyro’s Adventure. It’s an incredibly innovative and popular property that has built up a huge fanbase in a very short space of time, making it a red hot prospect in licensing terms. We are actively signing licensees in all key categories and will be announcing partners very soon.”