Craft Buddy becomes Toymaster and AIS supplier

Published on: 9th August 2021

Craft Buddy says the moves will cement the company’s position within the industry and strengthen its relationships with toy retailers.

The company has revealed a number of progressive moves to further establish its commanding presence in the arts & crafts market and growth within the toy space. Becoming both a Toymaster and AIS supplier, Craft Buddy is keen to maintain and strengthen its relationships with retailers on the continued success of the Crystal Art range.

“Several members were already stockists of Craft Buddy, so it seemed only right that they joined Playroom (AIS) as a Cenpac preferred supplier,” commented Rosie Marshall, head of Toys & Children’s Gifts at Playroom (AIS). “This last year has seen huge growth in craft activities, and the Craft Buddy product range suits our broad and diverse range of members. As one of the largest multicategory buying groups, we can support members with products such as this that often cross over into both children’s and adult gift. We are delighted that Craft Buddy will be exhibiting its new products at our Toy & Gift Show on the 14th & 15th September 2021.”

At the AIS show, Craft Buddy can be found at stand P120.

A company which has ridden the wave of the pandemic over the last year and seen its arts & crafts lines sales increase exponentially due to the rise in popularity of at-home hobbies, Craft Buddy has also announced a live stream showcase of its new product ranges on Friday, 13th August at 3pm. For more details on this innovative opportunity to experience all the new ranges in a virtual format, retailers should email Dan and Lisa on: The showcase will also provide participants with an exclusive sneak peek at the company’s new Christmas Crystal Art collection including new cards, notebooks, canvas kits and more.

Craft Buddy will also have a presence at this year’s Autumn Fair from 5th- 8th September, on Stand No 6J36. Attendees at Autumn Fair will be able to experience first-hand the company’s new festive Disney Crystal Art collection and get a first look at a new Paint By Numbers brand which launches later this year.

“It’s great to see Craft Buddy becoming suppliers of both Toymaster and AIS in 2021,” said Gary Wadhwani, co-director of Craft Buddy. “This announcement represents a natural retail progression for the demand and appetite we have seen for our ranges and we continue to be here to support retail as much as we can. We very much look forward to working with Toymaster and AIS as we continue to develop our Craft Buddy and Crystal Art brands. We have several exciting announcements to come during this year and next, so watch this space.”

For more details on the company’s full portfolio, visit



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