Craft Buddy is introducing new Paddington licensed products across various brands and will expand the L.O.L! Surprise Crystal Art range.
Paddington Bear is the latest addition to Craft Buddy’s prolific licensed ranges, following the company’s success with Disney, Star Wars, Marvel, Peter Rabbit and The Smurfs. To continue its success with the launch of Crystal Art Buddies, Craft Buddy is also expanding the L.O.L Surprise! collection to add even more sparkles to the glittery dolls.
“2022 is a huge year for us, with major launches like the brand new Crystal Art Star Wars collection and also the wildly popular Crystal Art Buddies,” expalined Gary Wadhwani, co-director of Craft Buddy. “We are going to continue our growth in the kids craft business next year with our existing licensing partners, and will also acquire new licences for renowned IPs to keep bringing new quality and innovative products to the market. We think Paddington Bear is the right licence to help us establish ourselves as the consumer’s favourite arts & crafts brand.”
The Paddington Bear collection includes Crystal Art Kits (Scrolls, Stickers, Notebooks, Cards, Canvases and 3D Buildable Scenes), Paint by Numb3rs Canvas Kits and Craft Buddy Home Soft Craft Kits (Cross-stitch Kits, Latch Hook Kits) and launches in Q1 2023.
“We understand how much everyone loves Paddington Bear,” added Dino Wadhwani, co-director of Craft Buddy. “With the new movie launching next year, we will kickstart the year by bringing the best craft and gift products with this amazing character, across all our Craft Buddy brands, to UK & other EMEA markets”.
Following the success of the award-winning Crystal Art Buddies, Craft Buddy will also bolster its L.O.L Surprise! Crystal Art Collection to appeal to its strong young girl fan base. Launching in Q1 2023, the full range will include brand-new products like Crystal Art Secret Diary Kits, Keyring Kits, Sticker Sets, Scroll Kits, Card Kits and Framed Picture Kits, which all make great accessories and gift ideas.
The brand new Craft Buddy Paddington Bear and L.O.L. Surprise! collections will make their debut to trade partners at London Toy Fair and Spielwarenmesse in 2023. At the trade shows, visitors will also be able to see sneak peeks of other new exciting products with Craft Buddy’s existing licensing partners, including Disney, Star Wars, Marvel and Peter Rabbit, and also a never-seen-before-in-market product to celebrate Disney 100.
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