LICENSING NEWS

Craft Buddy’s Disney 100 Crystal Art range now back in stock

Published on: 25th September 2023

Craft Buddy’s new Disney 100 Collectible Crystal Art Sticker Album and Stickers is now back in stock, following unprecedented launch demand. 

International arts & craft company Craft Buddy is pleased to confirm its new Disney 100 Crystal Art Sticker Album Sets are back in stock, following an unprecedented surge in demand when the range launched at the end of August.

Despite producing large initial quantities, consumer interest in the range was so strong that the starter sets quickly sold out. The team has been working closely with manufacturers to bring in new inventory as fast as possible. As a result, the range is now back live on the Craft Buddy trade website, and available for order again.

The Disney 100 Crystal Art Sticker Album and stickers will be heavily supported by online advertising throughout the autumn and Christmas periods, featuring in Google Search advertising as well as on Instagram, Facebook, TikTok and YouTube. In addition, the range will be supported by influencer campaigns running throughout September, and will be promoted at the Craft Buddy’s key fairs and events this autumn, including BlogOn Kids and Comic-Con in London in October. A new promotional film is also in production, ready for the key campaign season.

As a result of its immense early popularity, the range has also surged up the Google rankings, with the product now appearing on the first page of the Google search results for ‘Disney 100’. Craft Buddy set up a Disney 100 sticker Facebook swap group at the end of August to facilitate the trading of stickers among consumers, which has quickly grown in membership to over 1,000 members within just a few weeks.

This success has led to further retail interest: the range will shortly be rolling out to The Works stores in the UK, Muller stores in Germany, and Boekenvoordeel stores in the Netherlands.

Craft Buddy director Gary Wadhwani commented: “We are particularly proud of the Disney 100 Crystal Art Sticker Album range. It’s been a long time in the making and this early unprecedented demand has taken us all by surprise. It’s a testament to the superb teamwork of our Product Development, Marketing and Web teams. I would personally like to thank everyone who has ordered, and I am very pleased that we are now fully back in stock.”

The new Disney 100 Crystal Art collection comprises 102 collectible stickers featuring fan-favourite Disney, Star Wars and Marvel characters. The D100 Sticker Album Starter Pack contains a sticker album, two sticker packs and a set of tools, and is designed to retail at £9.99. Each blind bag sticker pack, meanwhile, contains three DIY Crystal Art stickers, retailing at £3.99 each. Both SKUs come with their own CDUs.

These new products can now be ordered by retailers here.

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