LICENSING NEWS

Crawford’s Corner announces licensing partnerships

Published on: 9th November 2018

Crawford the Cat IP owner announces two partnerships with KD Interactive’s Kurio tablet and the IconLogin Lock Screen.

Kurio is a best-selling line of kid-safe tablets and smart devices. A new Kurio tablet release in 2019 will come preloaded with Crawford the Cat content, including an app with the animated series and a screen-unlocking feature that uses Crawford the Cat icons as the passcode. Current Kurio tablet users will receive notifications as soon as new Crawford the Cat content becomes available.

Alita Friedman, CEO, Alita’s Brand Bar, commented: “We are thrilled to bring Crawford the Cat to a bigger audience through the Kurio tablet which provides kids’ entertainment and education in such a smart way. The IconLogin security feature allows kids to be the master of their device and establishes an independence which is so important to young children. Parents know and value these partner brands.”

The animated series Crawford the Cat focuses on healthy habits for young children, and is used by thousands of educators in classrooms across the US to teach kids about good citizenship and healthy habits. Using colloquial and contemporary language, the crafty feline exemplifies behaviours kids instantly want to emulate.

IconLogin, which operates from the United Kingdom, is a branded Lock Screen App publisher. The Kurio Tablet will feature a Lock Screen App containing a branded Crawford the Cat Keypad; the App and the Keypad are free to use.

An IconLogin spokesperson commented: “We are delighted to be partnering with KD Interactive and Crawford’s Corner. We love begin part of journey of bringing engaging content to kids within a safe space.”

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