NEWS

Crayola and Tom Gates invite kids to get ready for back to school

Published on: 16th March 2022

Vivid Goliath’s Crayola brand is celebrating this year’s return to school by partnering with the popular children’s book and TV property, Tom Gates. 

The exciting collaboration ensures that Crayola’s comprehensive range of coloured pencils, pens, crayons and best-selling SuperTips find their way onto the all-important back-to-school shopping list, and make the return to the classroom more creative and exciting.

“We were delighted with last year’s back-to-school social campaign where we invited local school children to write poems about returning to school,” said Crayola senior brand manager Jade Childs. “The content was so engaging: there were more than 10m impressions across Facebook, Instagram and YouTube. As a result, sales increased 40% year on year. The Tom Gates franchise, from creator Liz Pichon, is the perfect partner for Crayola. The best-selling books and TV series are full of fun, storytelling, creative doodles and engaging characters.”

As part of the promotion, Crayola will conduct what it’s calling an ‘epic’ nationwide competition supported by a major digital campaign.

“We are delighted to team up with Crayola on this year’s back-to-school promotion” said Liz Keynes, commercial director at TG Entertainment. “Liz Pichon’s brilliant Tom Gates books and TV series are crammed with doodles, crafts, fun activities and great stories, which encourage children’s creativity and spark their imagination in so many ways. The synergy between the colourful and immersive world of Tom Gates and the creativity of Crayola products will make this collaboration a huge success.”

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