Crayola is partnering with popular Italian restaurant chains, Zizzi and Ask Italian, to help make meals fun, colourful and creative for kids from July 2014.
Crayola will provide its Twistable Crayon product to all 245 Zizzi and Ask Italian restaurants nationwide. Within Zizzi, the partnership will also see Crayola branding incorporated into the new Bambini kids menu and a nationwide colouring in competition which takes place each month, where families can win fantastic Crayola Arts and Craft bundles and free meals.
“We’re really pleased to be partnering with Zizzi and Ask Italian. They have a great family ethos that aligns really well with Crayola and it’s a fantastic opportunity for us to get our products directly into the hands of our target audience” said Richard Venner, Crayola senior brand manager.
Cleopatra Zukas, Zizzi Marketing, added: “It’s a fun, creative partnership that helps Zizzi appeal to the younger generation. Whilst the menu is created around a smaller portion of everyone’s favourite pizza and pasta dishes, it also hosts a range of Italian inspired games and activities for children to play and colour in, we know it’s going to be a massive hit with the staff and customers and let’s be honest, it’s a great way to distract the little ones during dinner time.”
The partnership is to go live this July with the launch of Zizzi’s new Bambini menu.
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