The Crayola Bus Tour has had a strong start with a hugely positive response from consumers across the first two days.
The Crayola Bus Tour, which is stopping at various retailers around the UK, has had a fantastic response from consumers with over 500 people stepping on board on the first two days alone.
On arrival, visitors are greeted by performers before being able to board the Crayola branded and customised double-decker bus, where they are then fully immersed in the creative play brand. Once aboard, visitors are able to enjoy various colouring stations and play the newly launched Crayola Games, as well as get hands-on with the interactive themed play areas featuring the Crayola My First and toy products.
The tour kicked off at the Southampton Toys R Us store, followed by a stop at the Reading Hobbycraft store. The tour will run until 3rd September, visiting a selection of Toys R Us and Smyths stores along the way.
“We’re thrilled with the response we’ve had from consumers on the tour so far,” said Zaja Calder-Grant, Crayola brand manager at Vivid. “The bus looks fantastic, and it’s great to have so many people joining us to celebrate this milestone for Crayola in the UK. It’s been brilliant to see kids interacting with the products on the bus; the Cling Creator and Model Magic have been the favourites so far, but the parents have been enjoying the adult colouring section a lot too.”