With over 3,000 visitors stepping aboard, the retailer tour has been heralded an unconditional and unequivocal success by all involved.
The Crayola Bus Tour, which stopped off at various retailers around the UK including Smyths, Toys R Us and Hobbycraft, saw 3,183 visitors in total step on board the fully branded double decker bus over the 10 days.
On arrival, visitors were greeted by Pip and Tip, and were able to colour and create with a range of Crayola products, including the newly launched Crayola Games, Model Magic and Cling Creator.
Cheryl Read, senior brand manager at Crayola, said: “The bus looked fantastic and we’re pleased with how well it was received from consumers. The bus included something for all ages, from the My First Crayola range to the newly launched Crayola Games, which meant there was something for everyone to enjoy. In 2017 we’re looking to evolve the campaign to engage more consumers, as we’ve identified this form of engagement as an ideal way to promote the Crayola brand and product ranges.”
Following the tour, the initiative has been shortlisted for a number of experiential campaign awards through Event Magazine, in partnership with the company which provided and co-ordinated the bus design and management.