NEWS

Crayola partners with National Day Nurseries Association

Published on: 27th August 2014

Crayola has teamed up with the early years’ organisation for a National Doodle Survey. My-First-Crayola300

As part of Crayola’s 2014 campaign ‘It all starts with a doodle’, to coincide with the launch of its new Doodle Magic product range, Crayola is partnering with the National Day Nurseries Association and graphologist Elaine Quigley to implement a study into the doodles done by pre-school children.

The nationwide survey will look to analyse doodles of over 1,000 children between the ages of 18 and 36 months, in partnership with National Day Nurseries Association and its members with the aim of revealing what children’s doodles say about the children of today.

Richard Venner, Crayola senior brand manager, said: “The National Day Nurseries Association was the perfect choice as a partner as its extensive network of nurseries and strong campaign support is vital for us to carry out this survey. We are really excited to see what this study reveals, and it would be great if we could find some common synergies across this age category.”

If you would like to receive our daily newsflash email, click here; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Friday Blog

Plan ‘A’ all the way …it’s the Friday Blog!

Little Tikes launches Rescue Tales for autumn/winter

PoundToy launches ‘authentic’ new TV campaign

The Point.1888 appoints Hornby’s Aurélie Dilain-Waclawski

John Lewis retains cautious outlook despite greatly improved first half results

YouTube’s Vlad & Niki surpasses 200m subscribers worldwide

Spielwarenmesse Toy Business Forum to bolster ToyAcademy expertise

Bratz is back with special 20th anniversary dolls

Wild response to PlayMonster UK’s #FairiesForNature campaign

Disguise recruits pair to lead EMEA market growth