#messykidscontest launches this Easter Monday for two weeks, supported by a parent blogger outreach programme and a digital campaign.
Building on the success of the Color Wonder brand, Crayola UK is inviting parents, via its new social platforms, to share pictures of their children whilst colouring in, drawing or doing a similar creative activity, and is offering them a chance to win a bumper Color Wonder prize package.
At the same time the Color Wonder campaign is supported by a 20’’ TV and digital spot, raising further awareness of its mess free attributes and variety of licences including Paw Patrol and PJ Masks.
Iro Theodoritsi, European senior brand manager Crayola Division, Vivid Imaginations, commented: “We are extremely excited about the launch of our Color Wonder campaign underpinned by TV, digital and #messykidscontest on our newly introduced UK social platforms. The Crayola Team has been working passionately on delivering a social plan that inspires engagement and we are looking forward to a content that drives creativity and colourful moments. After all, creativity can be messy but with Crayola Color Wonder it doesn’t have to be, since the fun stays on the page.”