LICENSING NEWS

Creata IP to unveil Beat Bugs at Licensing Expo

Published on: 20th May 2016

Beat Bugs is a new, original Netflix series from creator, writer and director Josh Wakely.

creata-480The show combines 3-D animation and the music made famous by the Beatles. Beat Bugs will feature original characters living in an overgrown backyard, learning lessons and going on adventures, with a song tied to the theme of each episode. Children can experience the episodes in short bursts of 26 11-minute episodes or view 13 half-hour episodes, depending on their preference. The first season will be available this summer, with another coming this autumn.

Creata IP will be handling the UK and European licensing for this new property. Darren Epstein told Toy World: “Beat Bugs has the winning combination of amazing story-telling and characters which children can relate to; world class 3D CGI and the music library of the greatest band of all time, with 16 of the 53 tracks performed by today’s hottest artists. In my opinion it’s the most visually stunning kids’ TV show in the marketplace, bringing the same rigour, quality con¬trol and craft of a live-action movie to the small screen.”

Beat Bugs is shaping up to having an extensive licensing programme. Darren commented: “Initially we’re looking to sign deals for toys, apparel and accessories, consumables, stationery, party, art & craft, consumer electronics, publishing, seasonal, digital games and ‘toys to life’. The biggest win is that we have secured the rights to use the music recorded for the programme within a significant range of our products. We will launch in the UK and North America in Spring 2017, with global roll out taking place throughout 2017.”

Licensees and retailers wanting to find out more about Beat Bugs can visit the Creata stand at the Licensing Expo in Las Vegas. For an appointment, email Darren.Epstein@creata.com.

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