In particular, the distributor is organising a series of in-store fun days and competitions for stockists of Hama Beads and Breyer Model Horses over the Easter holidays. Fun days and competition are proven ways of increasing footfall and in-store activity and they are an easy way of capitalising on the school holidays.
For Hama, there is the Make and Take Day which involves inviting local families in-store to craft with Hama beads and then take their creations home. There is also a Guess the Beads competition where visitors to the store win a prize if they guess the correct amount of beads in a jar.
Alternatively, there are Breyer Fun Day Kits available. The kits include 24 unpainted horses, paints, brushes and a poster, and children can take their models home. In addition to increasing in-store activity, Breyer Fun Days introduce children to the model horse hobby and also raise awareness of the Arts and Craft sets in the Breyer range.
All materials for both Hama and Breyer fun days are provided free of charge by DKL, including extra POS such as posters and window signs.
Contact DKL on 01604 678 780 to arrange an event.