Andrew brings over 10 years’ experience in the toy industry, most recently working at VTech looking after InnoTab, Kidizoom and Pre-school brands. Previously, Welch worked at Bandai as senior brand manager looking after the marketing activity for Power Rangers and Ben 10, as well as gaining key experience at Flair and Vivid.
Andrew said: ”It’s an exciting time to join the Creative Toys team. With the euphoria surrounding the World Cup, SoccerStarz has seen a strong uplift in sales across our distribution channels. There are some great plans in place for SoccerStarz and Creative Toys Company for the future.”
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