Creators of Elf on the Shelf to launch Elf Mates in Poundland this Christmas

Published on: 3rd October 2019

CCA and B has announced the launch of its new global family-friendly brand, Elf Mates. 

Elf Mates will be launched on 3rd November in Poundland stores for the 2019 season across the UK and will be manufactured and distributed by Hunter Price, the official and exclusive licensee and distributor for Elf Mates in the UK.

The first wave of the Elf Mates range consists of three playable and collectible characters including: Elf Mates Chef, Elf Mates Toy Maker and Elf Mates Cobbler. There will also be a comprehensive line of accessories to enhance the interaction experiences for children and families, including a storybook that tells the special story of Elf Mates. Elf Mates products will be available at family-friendly prices ranging from £1 to £3.

CCA and B is a family-owned and family-led business and Elf Mates brand values are rooted in these sentiments, encouraging togetherness and fun family-friendly moments. Elf Mates can be identified by their heart charm, and are designed for children to play with all year round.

Christa Pitts, founder and co-CEO at CCA and B, said: “The Elf on the Shelf has been a huge success in the UK & Ireland, becoming a treasured Christmas tradition amongst families. Elf Mates are family friendly, promote kindness and good behaviour and are available at a great price point to the UK marketplace. We’re very excited to bring this high-quality product line to consumers in the UK market with Poundland as our official retail partner for 2019.”

Jeremy Winburn, commercial director at Hunter Price added: “We are very proud to be the exclusive partner for the exciting launch of Elf Mates in the UK. Elf Mates have kindness at their core – it’s a strong and timely message we really believe in, particularly at such a special time of year. The importance of giving back, being thoughtful and thinking of others is something which totally complements our company values.”

To support the Elf Mates collection, the brand is investing in a multi-channel marketing campaign that combines digital, PR and engaging retail merchandising.


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