Some 5,000 Cubs and Beavers aged between six and ten came along to experience dozens of traditional scouting activities as well as some more modern pursuits. As part of their sponsorship of the Cubs Creative Challenge Badge, K’Nex entertained children with a car construction challenge. After building their vehicle, children were able to race them.
Eileen Thornton, head of marketing, K’Nex UK, explained: “The Fun Weekend was a great opportunity to get thousands of kids in our target audience hands on with K’Nex. Our Racing Challenge proved extremely popular and certainly brought out their competitive side. The K’Nex building system is incredibly intuitive and this was demonstrated clearly in the speed that Cubs and Beavers were able to create impressive constructions. As well as discovering their creativity with K’Nex, the event was also the perfect forum to highlight our forthcoming K’Nexpert competition to both children and their leaders.”
In addition to taking part in the K’Nex Racing Challenge, children were also able to take away a free sample pack of K’Nex to continue their play at home.
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