Cupets return to Gadget Show Live

Published on: 31st March 2014

Flair’s GP Tech brand Cupets is to make a return to the Gadget Show Live where Series 2, Cupets Ice, will be demonstrated.


The Gadget Show Live takes place at Birmingham’s NEC April 9th – 13th and attracts up to 80,000 visitors. Once again the show has teamed up with Toyology’s Peter Jenkinson to host a Kids Tech Zone of gadgets that appeal particularly to a younger audience, of which Cupets will be a part. Cupets launched in December 2013 with 12 cube-shaped pets to collect, coming to life on their free app. Since launch, the Cupets app has hit over 1m downloads across UK, France, Germany and Italy.

Each Cupet comes to life with its own personality on compatible smart devices, in conjunction with the free app. Kids not only collect Cupets, but have to care, play and game with them every day. June 2014 will see even more for the brand, as new Cupets Ice join the scene with six new pets.

Neil Martin, assistant product manager, commented: “The Gadget Show Live audience is perfect for Cupets and with Series 2 launching within two months of the show it’s the ideal way for us to raise awareness of all the new characters and online game play that will be available for new and existing fans to enjoy. The Gadget Show Live will be just a single part of the marketing strategy for the brand in the coming months. Other activities will include TV advertising, online campaigns, social media and outdoor events.”

Peter Jenkinson added: “We are thrilled to have Cupets on the Kids Tech Zone again after they were such a success last year. The new Ice characters look really cool and it will be great to be the first to demo them to the public.”

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