LICENSING NEWS

Curious Universe launches CoComelon arts & crafts range

Published on: 9th November 2023

The new licensed product range invites fans of the hit pre-school show CoComelon to get creative with a raft of art activities incorporating characters such as JJ. 

The brand-new pre-school range of official CoComelon arts & crafts products from Curious Universe is guaranteed to appeal to fans of the hit animated series.

CoComelon captures the hearts of children and adults alike with fun, dynamic content that generates billions of views on YouTube. With a strong, instantly-recognisable presence and high engagement across multiple platforms, CoComelon has become a household name in the world of early childhood education and entertainment.

Launching from Q4 2023, this new range from Curious Universe is designed to engage and develop young minds with immersive, fun and tactile activity formats.

Perfect for encouraging creative play and honing fine motor skills, early learners can print, stamp and decorate to help Old MacDonald care for his animals, plant crops and so much more with CoComelon Finger Print Art. Budding artists can also try their hand at Magic Painting, bringing popular nursery rhymes to life with just one swish of the special water pen.

Packed with fun, educational puzzles with lots of replay value, the CoComelon Wipe Clean Activity Book and pen introduces first words, colours and numbers, and helps little ones to develop their pen control at home and on the go.

Meanwhile, with the CoComelon Colour-changing Bath Book, kids can dip the squashy pages in the water as they splash in the tub and watch the colours emerge, just like magic.

Similarly designed to encourage interactive play, little ones can look in the mirror as they sing and play along to If You’re Happy and You Know It with the CoComelon Baby Mirror Board Book, bursting with all the best-loved CoComelon characters alongside the popular nursery rhyme.

“We are incredibly excited about our partnership with CoComelon,” said Curious Universe’s CEO John Styring. “This collaboration allows us to combine our expertise in creating educational and entertaining products with CoComelon’s beloved characters and content. Together, we aim to bring even more joy and educational value to children and families around the world.”

The CoComelon range is the latest step in Curious Universe’s efforts to build a licensed portfolio of leading kids brands; in August, the company unveiled its Paw Patrol line-up.

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