Daft Punk picks Make a Mask

Published on: 21st May 2013

Daft Punk has picked the DIY paper helmets as the face of its global launch of the Random Access Memories album.Makeamask300

The electro-pop duo placed the first bulk order from the British start-up, and the DIY mask templates have since been shipped to 35 countries in preparation for the launch.

Steve Lomas, the creator of the flat folding A4 template, went into production and launched his start-up Make a Mask at the Toy Fair Olympia in January; Sony picked up the product almost immediately.

Steve said: “The day after the show I was sitting in Sony’s offices giving them prototypes and samples to show Daft Punk.”

Four months from launch, Steve’s robotic helmets are at the heart of Daft Punk’s album, launched on 17 May.

The electro-pop duo’s Get Lucky single has sold over 500,000 copies in the UK and been at number one for the last four weeks. Random Access Memories has already topped the global pre-order charts and is expected to reach number one around the world after its release; and with it, Steve’s masks.

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