Dan Dee signs global licensing deal with Viacom for Garfield

Published on: 17th May 2021

A product line from Dan Dee will include a range of everyday, seasonal and animatronic plush, which will join pet products and home décor items.

Dan Dee International and its affiliate, Animal Adventure, LLC, have joined forces with ViacomCBS Consumer Products to announce a new global licensing agreement for Garfield, the world famous lazy but loveable cat.

The launch of this new strategic partnership brings Garfield and Odie to fans around the world in the form of plush of all types. The product line features an extensive range of everyday, seasonal and animatronic plush, and Dan Dee will also develop an extensive range of pet products and home décor items.

“We are thrilled to enter into this partnership and be a key partner with ViacomCBS to bring Garfield into the hands of consumers everywhere,” said Mark Matheny, head of Licensing at Dan Dee. “Garfield is a great fit with the broad capabilities and retailer relationships that Dan Dee has built over many years. We look forward to working closely with the world-class team at ViacomCBS to grow Garfield’s presence at retail in the coming years.”

“Garfield is beloved by so many people around the world,” added Dion Vlachos, executive vice president, Hardlines and Retail, ViacomCBS. “Dan Dee’s dedication to quality and retail expertise is invaluable. The company has tapped into the fans’ enthusiasm and created a new range of products that fans will love.”

The new collection of Garfield products will be available from autumn 2021.




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