LICENSING NEWS

Danger Mouse features in nationwide Wimpy promotion

Published on: 2nd August 2018

Danger Mouse is on a new mission to entertain young diners at Wimpy, as part of a six-week promotion.

Secured by marketing agency Brand & Deliver, and running at 71 Wimpy restaurants during the summer holidays (23rd July- 2nd September), customers will have a chance to win Danger Mouse prizes by collecting a unique Secret Agent code printed on activity sheets available in-store.

In addition to activity sheets and in-store promotional materials, Wimpy restaurants are supporting the promotion digitally with a homepage takeover and competition page on its brand new website, and a social campaign across Facebook and Twitter.

Every visitor who enters a valid code will be awarded an Agent Training certificate in addition to the chance to win exclusive Danger Mouse prizes. The first prize includes a back-to-school visit from Danger Mouse, a Nintendo Switch, and the Mission Improbable DVD, with runners up receiving Nintendo Switch consoles.

Courtesy of Boat Rocker’s app and game partner, 9th Impact, the Nintendo Switch consoles are offered in celebration of the highly acclaimed Danger Games, launching on the console during the Wimpy promotion.

Releasing mid-August, The Danger Games is a showdown of epic proportions featuring Danger Mouse, Jeopardy Mouse, Penfold, Colonel K, and other lovable heroes and nefarious villains from the TV show. The multi-player game from 9th Impact is one of the first titles to facilitate cross-play between the Nintendo Switch console and mobile.

Nicola Herrmann, director global brands, Boat Rocker Rights, commented: “We are delighted to be teaming up with Wimpy for this exciting promotion. As one of the UK’s favourite family restaurants, its is a perfect match with our great British hero Danger Mouse, and we are sure its customers will have a lot of fun testing their secret agent skills.”

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