LICENSING NEWS

Danger Mouse is the biggest new hit of the year for kids

Published on: 9th November 2015

The all-new series of Danger Mouse has received top ratings, with a triumphant return to TV on CBBC.

dangermouse480The animated series has become the best performing new kids’ show of 2015 for children aged 6-12 and 4-15, based on average figures for the first 15 episodes using data from industry ratings body BARB.

In addition, Danger Mouse, voiced by Alexander Armstrong, is the number one in its time slot for boys 4-9 (across all channels) and for 4-15 year olds (among dedicated children’s channels).

Danger Mouse returned to TV screens with a 21st century makeover on 28th September, 23 years after the last series aired. The rebooted show got off to a positive start and the series featured seven times in BARB’s Top 10 CBBC Programmes in the first week of transmission alone.

So far, a total of 2.4 million people have seen Danger Mouse on TV during the first three weeks of the run, with over two million views on the BBC’s iPlayer catch-up service.

Excitement about the show continues to build, along with the viewing figures. The total audience (which also includes adult fans) grew by 11% between weeks one and three. The increase is higher for 4-15 year olds, amounting to 14% in the same time-frame. The rise for the audience aged from 6-12 is also 14%.

As well as enjoying an afternoon slot on CBBC, the programmes have been given a morning repeat screening, which has led to Danger Mouse becoming the highest rating morning kids TV show, judged by best performing episode, so far this year for 4-15 year olds. It is also the highest rated show of the year so far among 4-9 year old boys.

Rick Glankler, EVP and general manager, FremantleMedia Kids & Family Entertainment, said: “We are absolutely thrilled with these ratings. We anticipated from our initial early screenings that the public were going to like the show so we are delighted to learn that Danger Mouse is entertaining millions of children and their parents across the country.”

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