Hoho Rights, the commercial arm and a wholly-owned subsidiary of Hoho Entertaiment, has appointed Danielle Davies as its new head of sales and acquisitions. With a wealth of experience in TV sales, Danielle will be responsible for all Hoho Entertainment’s TV sales and the acquisition of third party TV shows.
Danielle is currently acting sales director at Viacom International Media Networks where she is responsible for direct sales in key territories across all forms of broadcast. Prior to that, Danielle was senior vice president sales at DCD Rights. At Hoho Rights she will take responsibility for the international TV sales of in-house and third party children’s properties, and will work with the Licensing and Merchandising team to action the strategic roll out of Hoho’s brands across all platforms and media.
“We are delighted to welcome Danielle to Hoho Entertainment,” says joint managing director Helen Howells. “There are very exciting times ahead for us as we continue to develop our existing brands and seek out new opportunities, and Danielle’s extensive television sales background will place her absolutely at the forefront of that.”
Oliver Ellis, joint managing director, added: “Danielle is the perfect person to help us deliver international growth for Hoho’s in-house and third party properties and we are thrilled to have her on board.”
Hoho Rights’ current slate includes the CBeebies’ series Cloudbabies and Abadas with other titles scheduled to be announced prior to MIPCOM.