Dantoy products are manufactured at the company’s own factory in Denmark, with the entire range meeting extremely high Nordic eco standards.
Toy World spoke to Anne Krogh Harding, sales manager at Dantoy, about the company’s transition into one of Europe’s leading eco-friendly toy manufacturers.
Can you tell us how Dantoy has developed over the last few years?
The Dantoy team has put in a lot of hard work to transform the company and its ranges. I came from the retail channel and when I arrived, it is fair to say that Dantoy was a very traditional company, both in the way it operated and the products it produced. Coming from a retail background, I knew that modern consumers were much more trend-led in terms of colours and designs, and that eye-catching packaging was extremely important in shaping their perception of an item.
What changes have been made to the company’s ranges?
The Dantoy range is very different now: everything is manufactured here at our factory in Denmark, and our entire range is produced to extremely high Nordic eco standards. In truth, very few suppliers can match these exacting standards. There is a strong emphasis on our environmental credentials, which retailers are looking very closely at; we work as a team to ensure the Dantoy range offers high-quality, well-designed, durable, stunningly packaged Bio products that kids and their parents will love. We find that our consumers are happy to pay a little more for a better product that lasts a long time.
How has the pandemic affected how Dantoy gets its message across?
Work has continued at our factory throughout the pandemic, we have reconfigured our working environment to allow us to carry on shipping product uninterrupted, which has been reassuring for our retail customers. We keep in regular contact with our customers: in a normal year, I would be travelling for up to 150 days visiting our retail partners across the globe. In recent years, I have noticed that more UK retailers have become interested in eco ranges: when we first launched our Bio range three years ago, there were a lot of questions, as sugarcane was a relatively new material to the toy market. We have done a lot of work to explain and communicate the benefits of the material.
What measures are Dantoy taking to ensure continued success?
Now we are selling the Dantoy Bio products across the world, as consumers don’t just want the product, they want the brand story too. The two biggest factors behind our ongoing success are the fact the range is made in Denmark and the Nordic eco labels. We’re working for a better environment now and a better world for our children in the future. The toy business has a hugely important role to play in achieving this and we want to be a part of that conversation. Last year, all the power we used in our factory was green; we have a goal to be better each year and even more green than we already are.
Toy World would like to thank Dantoy for taking part in the February Special Green Issue, which you can read online here.
For more information on the company’s range, visit the Dantoy website.