LICENSING NEWS

DBG sprints Usain Bolt into Temple Run 2

Published on: 2nd August 2013

Dimensional Branding Group (DBG) has announced that Usain Bolt is now a playable character in Temple Run 2.TempleRun300

The Usain Bolt character is outfitted in his signature yellow and green, and designed with 3D graphics to deliver a life-like representation. Like Bolt, the character is gifted with special abilities, allowing him to boost ahead at a record-breaking pace while activating the coin magnet at the same time.

Keith Shepherd, co-founder of Imangi Studios, said: “This seemed like the most obvious and fitting partnership. Personally, we are huge Bolt fans and watched him race to gold last year in London. We cannot think of a better personality and role model to represent the game and encourage our players to keep running.”

With over 500m downloads between Temple Run and Temple Run 2, the series is one of the biggest in mobile gaming. DBG and its sub agency network of Lisle International for Europe, Wild Pumpkin for Australia and Empire Multimedia for Pan China region have expanded the Temple Run brand to include apparel, publishing, digital comics, and card and board games among other licensing partnerships.

Usain Bolt said: “I am a big fan of Temple Run. I travel all over the world and travel time gives me lots of opportunity to play Temple Run at airports or on car journeys. It’s exciting to see myself represented within a game I already play.”

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