LICENSING NEWS

DC Comics Super Heroes and Hello Kitty creative revealed

Published on: 21st October 2013

Warner Bros. Consumer Products EMEA and DC Entertainment have revealed the first full-character creative artwork for the collaboration between Sanrio’s Hello Kitty and DC Comics Super Heroes.BLE-APPROVED-WONDER-WOMAN-I

The co-branding will join popular licensed properties and extend the reach and appeal of DC Comics Super Heroes and Hello Kitty.

Warner Bros. Consumer Products is now working with licensees and retailers to deliver products that will drive innovation in licensing. Products targeting girls, women and collectors will launch in 2014 with apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products.

Pilar Zulueta, EVP and general manager, Warner Bros. Consumer Products EMEA, said: “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics. We know the collaboration will excite fans of both properties who will be thrilled to see these global icons come together as Hello Kitty dressed up as Wonder Woman, Supergirl and Batgirl, her favourite DC Comics Super Heroes.”

If you would like to receive our daily newsflash email, please enter your email address in the “sign-up” box at the top of the page; you can also follow us on Twitter and Facebook and request a print subscription here.

RECENT ARTICLES

Breaking News: PlayMonster set to expand global presence with rebranding of Interplay UK

TRA’s Toy of the Year Awards winners announced

Wow! Stuff flashes to the beat with new Chibies

VTech to launch green ELPs as part of ongoing sustainability commitment

Missing Toy Fair? Toy World’s January issue has the industry covered

Fears grow of major price rises due to increased shipping costs

Exclusive: Standing up to Amazon – a successful trading terms strategy

Inventor Adam Borton seeks students for Toy and Game School

BTHA celebrates 2020 toy trade Superhero Awards

The Lego Group launches Lego Bygge Hygge