The co-branding will join popular licensed properties and extend the reach and appeal of DC Comics Super Heroes and Hello Kitty.
Warner Bros. Consumer Products is now working with licensees and retailers to deliver products that will drive innovation in licensing. Products targeting girls, women and collectors will launch in 2014 with apparel, accessories and footwear, stationery, publishing, personal care, promotional products and food products.
Pilar Zulueta, EVP and general manager, Warner Bros. Consumer Products EMEA, said: “This unique partnership joins two powerhouse brands that have a universal popularity across a variety of demographics. We know the collaboration will excite fans of both properties who will be thrilled to see these global icons come together as Hello Kitty dressed up as Wonder Woman, Supergirl and Batgirl, her favourite DC Comics Super Heroes.”
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